Monthly Archives: November, 2016

Sundays have as many names as there are different languages

November 20th, 2016 Posted by Advertising, Blog, Content, Foreign Languages, Global, Language, Social Media, Translation No Comment yet

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It has been a while since we posted something about the etymology of the names we use to designate the days of the week in the multitude of languages that form our family of languages. Therefore, we will tell you how Sunday got its name.

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Use Images. That’s All.

November 16th, 2016 Posted by Advertising, Blog, Content, Facebook, Marketing, Photography, Social Media No Comment yet

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Images is all you’ve got.

That sounds like a very categorical statement, but when it comes to Facebook posting and advertising it is absolutely valid.

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How the Polish #Language Came to Be

November 10th, 2016 Posted by Advertising, Content, Foreign Languages, Global, Language, Marketing, Social Media, Translation, Uncategorized No Comment yet

flag_map_of_poland_by_shitalloverhumanity-d9472tpDid you know that the Polish language has been extraordinarily influenced by history and politics? (more…)

The Art of Audience Crafting (III)

November 8th, 2016 Posted by Advertising, Blog, Content, Development, Global, Marketing, Social Media No Comment yet

death_to_stock_kinckerbocker_photography_4There are only two questions to answer in this series of posts about audience crafting.  Please note that I left out the “ETC.” sub-question.  I am not being lazy, I am allowing you to find out what that etcetera is (or are), and report back to me (or not).  Let’s revisit the questions left to answer:

–              How broad should the audience be? (this one both determines and is determined by the previous question)

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The Origins of the Vietnamese Language

November 7th, 2016 Posted by Advertising, Blog, Content, Foreign Languages, Global, Language, Marketing, Social Media, Translation No Comment yet

Flag of Vietnam

Language, its origins, intricacies, its beauty and its potential, has always been a huge part of what we do at Ariel Media.  And, when we say language, we refer to all the languages we work with.  This post originally appeared on our Facebook page back when the social media platform was more content-friendly. 

Did you know that over 60 percent of words in modern Vietnamese come directly from Chinese? (more…)

Spanish is not “punny” although it is.

November 5th, 2016 Posted by Advertising, Blog, Content, Foreign Languages, Global, Language, Marketing, Translation No Comment yet

diccionario-de-la-lenguaLanguage, its origins, intricacies, its beauty and its potential, has always been a huge part of what we do at Ariel Media.  And, when we say language, we refer to all the languages we work with.  This post originally appeared on our Facebook page back when the social media platform was more content-friendly. 

Someone asked us recently if there is a Spanish equivalent of the (mostly American) English phrase “Pun intended.” After some thought, we concluded that there isn’t one because Spanish doesn’t have the same exact concept of “pun” as English, nor does it have a word that can express such concept. The closest to “pun” in Spanish are the word “retruécano” and the phrase “juego de palabras.”

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The Art of Audience Crafting (II)*

November 2nd, 2016 Posted by Advertising, Blog, Development, Marketing, Social Media 2 comments

death_to_stock_kinckerbocker_photography_4In my previous post, I talked about some of the questions we need to ask ourselves when building a social media audience for targeted advertising. I defined three main questions, and divided the first one into eight sub-questions. Realizing that these were a lot, I tackled just the first two of those eight sub-questions. You can see that post here. So, let’s talk about the others.

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