Posts in Advertising

The One Sound Chinese Poem

February 23rd, 2017 Posted by Advertising, Blog, Content, Foreign Languages, Language, Translation No Comment yet
Chinese stone lion or Fu Dog


We sincerely apologize for our months long silence. We hope that 2017 is also keeping you very busy. Here is a Chinese linguistic singularity we wrote about a few years ago:

Did you know that there is a Mandarin Chinese poem whose five-word title and the rest of its body are formed entirely by the same syllable?  The title of the early 20th century poem “Lion-Eating Poet in the Stone Den” (施氏食狮史) by Yuen Ren Chao (赵元任) is formed by tonal variations of the syllable “shi.”  When read aloud, as well as when spelled in Pinyin (the official phonetic system to transliterate Chinese languages) the title and the rest of the poem is rendered as “Shī Shì shí shī shǐ…” Please note the tonal symbols used here. They indicate that in each case, the tone is different, and therefore, each syllable is a separate word with a different meaning.

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Happy New Lunar Year!

January 27th, 2017 Posted by Advertising, Blog, Branding, Design, Foreign Languages, Global, Graphic design, Language, Photography, Social Media, Translation, Web Design No Comment yet

愉快和繁荣新年! Chúc mừng năm mới của con gà trống! 幸せで豊かな新年! Happy and prosperous

#yearoftherooster! ¡Feliz año nuevo lunar!

 

Happy New Lunar Year!

Everything’s new again

January 1st, 2017 Posted by Advertising, Blog, Brand management, Branding, Content, Design, Development, Facebook, Foreign Languages, Global, Graphic design, Instagram, Language, Marketing, Photography, Social enterprise, Social Media, Social responsibility, Solidarity, Test Category, Translation, Web Design No Comment yet

Here is to a much better 2017! Happy New Year!

¡Feliz Año Nuevo!!טובה שנה с новым годом! Срећна Нова година! Bonne année! ¡Feliz Ano Novo!
Ευτυχισμένο το νέο έτος! Maligayang Bagong Taon! Chúcmừng năm mới! 新年快乐! 賀正! 새해 복
많이 받으세요! Gelukkig nieuwjaar! Felice anno nuovo! Честита Нова Година! Onnellista uutta vuotta!

Happy 2017!

Happy holidays!

December 23rd, 2016 Posted by Advertising, Blog, Brand management, Branding, Content, Design, Development, Facebook, Foreign Languages, Global, Graphic design, Instagram, Language, Marketing, Social enterprise, Social Media, Social responsibility, Solidarity, Translation, Web Design No Comment yet

December is full of religious and cultural holidays observed throughout the world. One theme they have in common is the desire for peace and love. So, we are wishing all of you, no matter what your holiday is, peace and love, happiness and warmth.

Happy holidays!Happy holidays!!

Facebook Advertising and the Instagram Trap

December 5th, 2016 Posted by Advertising, Blog, Content, Facebook, Global, Instagram, Marketing, Social Media No Comment yet

instagram-trap-post

This is a short post to warn you, in case you haven’t noticed, of the Facebook-Instagram Trap. I don’t know if anyone has coined the term before, but I’m probably not the first one to notice it.

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Sundays have as many names as there are different languages

November 20th, 2016 Posted by Advertising, Blog, Content, Foreign Languages, Global, Language, Social Media, Translation No Comment yet

word-cloud

 

It has been a while since we posted something about the etymology of the names we use to designate the days of the week in the multitude of languages that form our family of languages. Therefore, we will tell you how Sunday got its name.

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Use Images. That’s All.

November 16th, 2016 Posted by Advertising, Blog, Content, Facebook, Marketing, Photography, Social Media No Comment yet

fb_icon_325x325

Images is all you’ve got.

That sounds like a very categorical statement, but when it comes to Facebook posting and advertising it is absolutely valid.

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How the Polish #Language Came to Be

November 10th, 2016 Posted by Advertising, Content, Foreign Languages, Global, Language, Marketing, Social Media, Translation, Uncategorized No Comment yet

flag_map_of_poland_by_shitalloverhumanity-d9472tpDid you know that the Polish language has been extraordinarily influenced by history and politics? (more…)

The Art of Audience Crafting (III)

November 8th, 2016 Posted by Advertising, Blog, Content, Development, Global, Marketing, Social Media No Comment yet

death_to_stock_kinckerbocker_photography_4There are only two questions to answer in this series of posts about audience crafting.  Please note that I left out the “ETC.” sub-question.  I am not being lazy, I am allowing you to find out what that etcetera is (or are), and report back to me (or not).  Let’s revisit the questions left to answer:

–              How broad should the audience be? (this one both determines and is determined by the previous question)

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The Origins of the Vietnamese Language

November 7th, 2016 Posted by Advertising, Blog, Content, Foreign Languages, Global, Language, Marketing, Social Media, Translation No Comment yet

Flag of Vietnam

Language, its origins, intricacies, its beauty and its potential, has always been a huge part of what we do at Ariel Media.  And, when we say language, we refer to all the languages we work with.  This post originally appeared on our Facebook page back when the social media platform was more content-friendly. 

Did you know that over 60 percent of words in modern Vietnamese come directly from Chinese? (more…)