Posts in Development

Everything’s new again

January 1st, 2017 Posted by Advertising, Blog, Brand management, Branding, Content, Design, Development, Facebook, Foreign Languages, Global, Graphic design, Instagram, Language, Marketing, Photography, Social enterprise, Social Media, Social responsibility, Solidarity, Test Category, Translation, Web Design No Comment yet

Here is to a much better 2017! Happy New Year!

¡Feliz Año Nuevo!!טובה שנה с новым годом! Срећна Нова година! Bonne année! ¡Feliz Ano Novo!
Ευτυχισμένο το νέο έτος! Maligayang Bagong Taon! Chúcmừng năm mới! 新年快乐! 賀正! 새해 복
많이 받으세요! Gelukkig nieuwjaar! Felice anno nuovo! Честита Нова Година! Onnellista uutta vuotta!

Happy 2017!

Happy holidays!

December 23rd, 2016 Posted by Advertising, Blog, Brand management, Branding, Content, Design, Development, Facebook, Foreign Languages, Global, Graphic design, Instagram, Language, Marketing, Social enterprise, Social Media, Social responsibility, Solidarity, Translation, Web Design No Comment yet

December is full of religious and cultural holidays observed throughout the world. One theme they have in common is the desire for peace and love. So, we are wishing all of you, no matter what your holiday is, peace and love, happiness and warmth.

Happy holidays!Happy holidays!!

The Tamale Kitchen: Mission, Love and Design

December 14th, 2016 Posted by Blog, Brand management, Branding, Content, Design, Development, Facebook, Global, Graphic design, Marketing, Social enterprise, Social Media, Social responsibility, Solidarity, Web Design No Comment yet

logo_colorWhen we met Becky Gripp, the founder of The Tamale Kitchen, we knew that this was going to be a deep and lasting relationship. We distinctively remember the first time we sat down to discuss the project and our future role in it. One of the things we all insisted on was the creation of a brand identity that reflected the project’s character and mission. Neither of us would settle for less than the best we could offer, regardless of the budget.

(more…)

The Art of Audience Crafting (III)

November 8th, 2016 Posted by Advertising, Blog, Content, Development, Global, Marketing, Social Media No Comment yet

death_to_stock_kinckerbocker_photography_4There are only two questions to answer in this series of posts about audience crafting.  Please note that I left out the “ETC.” sub-question.  I am not being lazy, I am allowing you to find out what that etcetera is (or are), and report back to me (or not).  Let’s revisit the questions left to answer:

–              How broad should the audience be? (this one both determines and is determined by the previous question)

(more…)

The Art of Audience Crafting (II)*

November 2nd, 2016 Posted by Advertising, Blog, Development, Marketing, Social Media 2 comments

death_to_stock_kinckerbocker_photography_4In my previous post, I talked about some of the questions we need to ask ourselves when building a social media audience for targeted advertising. I defined three main questions, and divided the first one into eight sub-questions. Realizing that these were a lot, I tackled just the first two of those eight sub-questions. You can see that post here. So, let’s talk about the others.

(more…)

From our founder: The Art of Audience Crafting (I)

September 28th, 2016 Posted by Advertising, Blog, Development, Marketing, Social Media 3 comments

death_to_stock_kinckerbocker_photography_4

Audience crafting for social media advertising, and particularly for Facebook is a combination of skill, art, magic and a touch of chaos.  Conventional wisdom tells us that we should ask ourselves a set of basic questions. We definitely should, but (make that all caps in your head) we need to go beyond those and understand that when it comes to the outcome of this process, we are not completely in control. Some elements of it are beyond our control and squarely within that of the platform.

(more…)