Posts in Marketing

May, this month

May 18th, 2017 Posted by Blog, Content, Facebook, Foreign Languages, Global, Language, Marketing, Translation No Comment yet

Did you know that in most Western languages, the name of the current month derives from the Latin “Maius (Majus) mensis” or “the month of Maia (Maja)”?  Maia or Maja was the wife of the Roman god Vulcan (Hefesto (Ἥφαιστος) to the Greeks) and a (perhaps minor) goddess of Earth.  She may not have been considered a very auspicious deity, however, and may not have been (as contemporary Neo-Pagans tend to believe of all ancient goddesses) a fertility agent.  In fact, Ovid calls her month “evil,” and strongly advises that May marriages are “unlucky.”

Everything’s new again

January 1st, 2017 Posted by Advertising, Blog, Brand management, Branding, Content, Design, Development, Facebook, Foreign Languages, Global, Graphic design, Instagram, Language, Marketing, Photography, Social enterprise, Social Media, Social responsibility, Solidarity, Test Category, Translation, Web Design No Comment yet

Here is to a much better 2017! Happy New Year!

¡Feliz Año Nuevo!!טובה שנה с новым годом! Срећна Нова година! Bonne année! ¡Feliz Ano Novo!
Ευτυχισμένο το νέο έτος! Maligayang Bagong Taon! Chúcmừng năm mới! 新年快乐! 賀正! 새해 복
많이 받으세요! Gelukkig nieuwjaar! Felice anno nuovo! Честита Нова Година! Onnellista uutta vuotta!

Happy 2017!

Happy holidays!

December 23rd, 2016 Posted by Advertising, Blog, Brand management, Branding, Content, Design, Development, Facebook, Foreign Languages, Global, Graphic design, Instagram, Language, Marketing, Social enterprise, Social Media, Social responsibility, Solidarity, Translation, Web Design No Comment yet

December is full of religious and cultural holidays observed throughout the world. One theme they have in common is the desire for peace and love. So, we are wishing all of you, no matter what your holiday is, peace and love, happiness and warmth.

Happy holidays!Happy holidays!!

The Tamale Kitchen: Mission, Love and Design

December 14th, 2016 Posted by Blog, Brand management, Branding, Content, Design, Development, Facebook, Global, Graphic design, Marketing, Social enterprise, Social Media, Social responsibility, Solidarity, Web Design No Comment yet

logo_colorWhen we met Becky Gripp, the founder of The Tamale Kitchen, we knew that this was going to be a deep and lasting relationship. We distinctively remember the first time we sat down to discuss the project and our future role in it. One of the things we all insisted on was the creation of a brand identity that reflected the project’s character and mission. Neither of us would settle for less than the best we could offer, regardless of the budget.

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Facebook Advertising and the Instagram Trap

December 5th, 2016 Posted by Advertising, Blog, Content, Facebook, Global, Instagram, Marketing, Social Media No Comment yet

instagram-trap-post

This is a short post to warn you, in case you haven’t noticed, of the Facebook-Instagram Trap. I don’t know if anyone has coined the term before, but I’m probably not the first one to notice it.

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Use Images. That’s All.

November 16th, 2016 Posted by Advertising, Blog, Content, Facebook, Marketing, Photography, Social Media No Comment yet

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Images is all you’ve got.

That sounds like a very categorical statement, but when it comes to Facebook posting and advertising it is absolutely valid.

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How the Polish #Language Came to Be

November 10th, 2016 Posted by Advertising, Content, Foreign Languages, Global, Language, Marketing, Social Media, Translation, Uncategorized No Comment yet

flag_map_of_poland_by_shitalloverhumanity-d9472tpDid you know that the Polish language has been extraordinarily influenced by history and politics? (more…)

The Art of Audience Crafting (III)

November 8th, 2016 Posted by Advertising, Blog, Content, Development, Global, Marketing, Social Media No Comment yet

death_to_stock_kinckerbocker_photography_4There are only two questions to answer in this series of posts about audience crafting.  Please note that I left out the “ETC.” sub-question.  I am not being lazy, I am allowing you to find out what that etcetera is (or are), and report back to me (or not).  Let’s revisit the questions left to answer:

–              How broad should the audience be? (this one both determines and is determined by the previous question)

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The Origins of the Vietnamese Language

November 7th, 2016 Posted by Advertising, Blog, Content, Foreign Languages, Global, Language, Marketing, Social Media, Translation No Comment yet

Flag of Vietnam

Language, its origins, intricacies, its beauty and its potential, has always been a huge part of what we do at Ariel Media.  And, when we say language, we refer to all the languages we work with.  This post originally appeared on our Facebook page back when the social media platform was more content-friendly. 

Did you know that over 60 percent of words in modern Vietnamese come directly from Chinese? (more…)

Spanish is not “punny” although it is.

November 5th, 2016 Posted by Advertising, Blog, Content, Foreign Languages, Global, Language, Marketing, Translation No Comment yet

diccionario-de-la-lenguaLanguage, its origins, intricacies, its beauty and its potential, has always been a huge part of what we do at Ariel Media.  And, when we say language, we refer to all the languages we work with.  This post originally appeared on our Facebook page back when the social media platform was more content-friendly. 

Someone asked us recently if there is a Spanish equivalent of the (mostly American) English phrase “Pun intended.” After some thought, we concluded that there isn’t one because Spanish doesn’t have the same exact concept of “pun” as English, nor does it have a word that can express such concept. The closest to “pun” in Spanish are the word “retruécano” and the phrase “juego de palabras.”

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