Posts tagged " Audience "

Facebook Advertising and the Instagram Trap

December 5th, 2016 Posted by Advertising, Blog, Content, Facebook, Global, Instagram, Marketing, Social Media No Comment yet

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This is a short post to warn you, in case you haven’t noticed, of the Facebook-Instagram Trap. I don’t know if anyone has coined the term before, but I’m probably not the first one to notice it.

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The Art of Audience Crafting (III)

November 8th, 2016 Posted by Advertising, Blog, Content, Development, Global, Marketing, Social Media No Comment yet

death_to_stock_kinckerbocker_photography_4There are only two questions to answer in this series of posts about audience crafting.  Please note that I left out the “ETC.” sub-question.  I am not being lazy, I am allowing you to find out what that etcetera is (or are), and report back to me (or not).  Let’s revisit the questions left to answer:

–              How broad should the audience be? (this one both determines and is determined by the previous question)

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The Art of Audience Crafting (II)*

November 2nd, 2016 Posted by Advertising, Blog, Development, Marketing, Social Media 2 comments

death_to_stock_kinckerbocker_photography_4In my previous post, I talked about some of the questions we need to ask ourselves when building a social media audience for targeted advertising. I defined three main questions, and divided the first one into eight sub-questions. Realizing that these were a lot, I tackled just the first two of those eight sub-questions. You can see that post here. So, let’s talk about the others.

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From our founder: The Art of Audience Crafting (I)

September 28th, 2016 Posted by Advertising, Blog, Development, Marketing, Social Media 3 comments

death_to_stock_kinckerbocker_photography_4

Audience crafting for social media advertising, and particularly for Facebook is a combination of skill, art, magic and a touch of chaos.  Conventional wisdom tells us that we should ask ourselves a set of basic questions. We definitely should, but (make that all caps in your head) we need to go beyond those and understand that when it comes to the outcome of this process, we are not completely in control. Some elements of it are beyond our control and squarely within that of the platform.

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To Target or Not to Target

September 23rd, 2016 Posted by Advertising, Blog, Marketing, Social Media 1 comment

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The news swept the internet like small tornado:  Proctor & Gamble was cutting back its targeted Facebook advertising.  How dare they?  I am sure that some Facebook team members were deeply offended by the brand’s apparent lack of respect for the hundreds of thousands of hours they spent developing these tools for advertisers.  I am sure that some advertisers were shocked and amazed at the move.  I am also sure that many others in both fields understood the move as simple common sense.

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