Posts tagged " Content "

The One Sound Chinese Poem

February 23rd, 2017 Posted by Advertising, Blog, Content, Foreign Languages, Language, Translation No Comment yet
Chinese stone lion or Fu Dog


We sincerely apologize for our months long silence. We hope that 2017 is also keeping you very busy. Here is a Chinese linguistic singularity we wrote about a few years ago:

Did you know that there is a Mandarin Chinese poem whose five-word title and the rest of its body are formed entirely by the same syllable?  The title of the early 20th century poem “Lion-Eating Poet in the Stone Den” (施氏食狮史) by Yuen Ren Chao (赵元任) is formed by tonal variations of the syllable “shi.”  When read aloud, as well as when spelled in Pinyin (the official phonetic system to transliterate Chinese languages) the title and the rest of the poem is rendered as “Shī Shì shí shī shǐ…” Please note the tonal symbols used here. They indicate that in each case, the tone is different, and therefore, each syllable is a separate word with a different meaning.

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Everything’s new again

January 1st, 2017 Posted by Advertising, Blog, Brand management, Branding, Content, Design, Development, Facebook, Foreign Languages, Global, Graphic design, Instagram, Language, Marketing, Photography, Social enterprise, Social Media, Social responsibility, Solidarity, Test Category, Translation, Web Design No Comment yet

Here is to a much better 2017! Happy New Year!

¡Feliz Año Nuevo!!טובה שנה с новым годом! Срећна Нова година! Bonne année! ¡Feliz Ano Novo!
Ευτυχισμένο το νέο έτος! Maligayang Bagong Taon! Chúcmừng năm mới! 新年快乐! 賀正! 새해 복
많이 받으세요! Gelukkig nieuwjaar! Felice anno nuovo! Честита Нова Година! Onnellista uutta vuotta!

Happy 2017!

The Tamale Kitchen: Mission, Love and Design

December 14th, 2016 Posted by Blog, Brand management, Branding, Content, Design, Development, Facebook, Global, Graphic design, Marketing, Social enterprise, Social Media, Social responsibility, Solidarity, Web Design No Comment yet

logo_colorWhen we met Becky Gripp, the founder of The Tamale Kitchen, we knew that this was going to be a deep and lasting relationship. We distinctively remember the first time we sat down to discuss the project and our future role in it. One of the things we all insisted on was the creation of a brand identity that reflected the project’s character and mission. Neither of us would settle for less than the best we could offer, regardless of the budget.

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Facebook Advertising and the Instagram Trap

December 5th, 2016 Posted by Advertising, Blog, Content, Facebook, Global, Instagram, Marketing, Social Media No Comment yet

instagram-trap-post

This is a short post to warn you, in case you haven’t noticed, of the Facebook-Instagram Trap. I don’t know if anyone has coined the term before, but I’m probably not the first one to notice it.

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The Art of Audience Crafting (III)

November 8th, 2016 Posted by Advertising, Blog, Content, Development, Global, Marketing, Social Media No Comment yet

death_to_stock_kinckerbocker_photography_4There are only two questions to answer in this series of posts about audience crafting.  Please note that I left out the “ETC.” sub-question.  I am not being lazy, I am allowing you to find out what that etcetera is (or are), and report back to me (or not).  Let’s revisit the questions left to answer:

–              How broad should the audience be? (this one both determines and is determined by the previous question)

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The Origins of the Vietnamese Language

November 7th, 2016 Posted by Advertising, Blog, Content, Foreign Languages, Global, Language, Marketing, Social Media, Translation No Comment yet

Flag of Vietnam

Language, its origins, intricacies, its beauty and its potential, has always been a huge part of what we do at Ariel Media.  And, when we say language, we refer to all the languages we work with.  This post originally appeared on our Facebook page back when the social media platform was more content-friendly. 

Did you know that over 60 percent of words in modern Vietnamese come directly from Chinese? (more…)

Spanish is not “punny” although it is.

November 5th, 2016 Posted by Advertising, Blog, Content, Foreign Languages, Global, Language, Marketing, Translation No Comment yet

diccionario-de-la-lenguaLanguage, its origins, intricacies, its beauty and its potential, has always been a huge part of what we do at Ariel Media.  And, when we say language, we refer to all the languages we work with.  This post originally appeared on our Facebook page back when the social media platform was more content-friendly. 

Someone asked us recently if there is a Spanish equivalent of the (mostly American) English phrase “Pun intended.” After some thought, we concluded that there isn’t one because Spanish doesn’t have the same exact concept of “pun” as English, nor does it have a word that can express such concept. The closest to “pun” in Spanish are the word “retruécano” and the phrase “juego de palabras.”

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The Art of Audience Crafting (II)*

November 2nd, 2016 Posted by Advertising, Blog, Development, Marketing, Social Media 2 comments

death_to_stock_kinckerbocker_photography_4In my previous post, I talked about some of the questions we need to ask ourselves when building a social media audience for targeted advertising. I defined three main questions, and divided the first one into eight sub-questions. Realizing that these were a lot, I tackled just the first two of those eight sub-questions. You can see that post here. So, let’s talk about the others.

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