Posts tagged " People "

Happy New Lunar Year!

January 27th, 2017 Posted by Advertising, Blog, Branding, Design, Foreign Languages, Global, Graphic design, Language, Photography, Social Media, Translation, Web Design No Comment yet

愉快和繁荣新年! Chúc mừng năm mới của con gà trống! 幸せで豊かな新年! Happy and prosperous

#yearoftherooster! ¡Feliz año nuevo lunar!

 

Happy New Lunar Year!

Everything’s new again

January 1st, 2017 Posted by Advertising, Blog, Brand management, Branding, Content, Design, Development, Facebook, Foreign Languages, Global, Graphic design, Instagram, Language, Marketing, Photography, Social enterprise, Social Media, Social responsibility, Solidarity, Test Category, Translation, Web Design No Comment yet

Here is to a much better 2017! Happy New Year!

¡Feliz Año Nuevo!!טובה שנה с новым годом! Срећна Нова година! Bonne année! ¡Feliz Ano Novo!
Ευτυχισμένο το νέο έτος! Maligayang Bagong Taon! Chúcmừng năm mới! 新年快乐! 賀正! 새해 복
많이 받으세요! Gelukkig nieuwjaar! Felice anno nuovo! Честита Нова Година! Onnellista uutta vuotta!

Happy 2017!

Happy holidays!

December 23rd, 2016 Posted by Advertising, Blog, Brand management, Branding, Content, Design, Development, Facebook, Foreign Languages, Global, Graphic design, Instagram, Language, Marketing, Social enterprise, Social Media, Social responsibility, Solidarity, Translation, Web Design No Comment yet

December is full of religious and cultural holidays observed throughout the world. One theme they have in common is the desire for peace and love. So, we are wishing all of you, no matter what your holiday is, peace and love, happiness and warmth.

Happy holidays!Happy holidays!!

Facebook Advertising and the Instagram Trap

December 5th, 2016 Posted by Advertising, Blog, Content, Facebook, Global, Instagram, Marketing, Social Media No Comment yet

instagram-trap-post

This is a short post to warn you, in case you haven’t noticed, of the Facebook-Instagram Trap. I don’t know if anyone has coined the term before, but I’m probably not the first one to notice it.

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Sundays have as many names as there are different languages

November 20th, 2016 Posted by Advertising, Blog, Content, Foreign Languages, Global, Language, Social Media, Translation No Comment yet

word-cloud

 

It has been a while since we posted something about the etymology of the names we use to designate the days of the week in the multitude of languages that form our family of languages. Therefore, we will tell you how Sunday got its name.

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The Art of Audience Crafting (III)

November 8th, 2016 Posted by Advertising, Blog, Content, Development, Global, Marketing, Social Media No Comment yet

death_to_stock_kinckerbocker_photography_4There are only two questions to answer in this series of posts about audience crafting.  Please note that I left out the “ETC.” sub-question.  I am not being lazy, I am allowing you to find out what that etcetera is (or are), and report back to me (or not).  Let’s revisit the questions left to answer:

–              How broad should the audience be? (this one both determines and is determined by the previous question)

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The Art of Audience Crafting (II)*

November 2nd, 2016 Posted by Advertising, Blog, Development, Marketing, Social Media 2 comments

death_to_stock_kinckerbocker_photography_4In my previous post, I talked about some of the questions we need to ask ourselves when building a social media audience for targeted advertising. I defined three main questions, and divided the first one into eight sub-questions. Realizing that these were a lot, I tackled just the first two of those eight sub-questions. You can see that post here. So, let’s talk about the others.

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From our founder: The Art of Audience Crafting (I)

September 28th, 2016 Posted by Advertising, Blog, Development, Marketing, Social Media 3 comments

death_to_stock_kinckerbocker_photography_4

Audience crafting for social media advertising, and particularly for Facebook is a combination of skill, art, magic and a touch of chaos.  Conventional wisdom tells us that we should ask ourselves a set of basic questions. We definitely should, but (make that all caps in your head) we need to go beyond those and understand that when it comes to the outcome of this process, we are not completely in control. Some elements of it are beyond our control and squarely within that of the platform.

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To Target or Not to Target

September 23rd, 2016 Posted by Advertising, Blog, Marketing, Social Media 1 comment

death_to_stock_communicate_hands_3

The news swept the internet like small tornado:  Proctor & Gamble was cutting back its targeted Facebook advertising.  How dare they?  I am sure that some Facebook team members were deeply offended by the brand’s apparent lack of respect for the hundreds of thousands of hours they spent developing these tools for advertisers.  I am sure that some advertisers were shocked and amazed at the move.  I am also sure that many others in both fields understood the move as simple common sense.

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